The popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?
Read MoreA key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.
Read MoreAccording to the statistics, more than 60% of prospects who look for businesses online are more likely to use those who have an interactive and informative social media presence. Even in Africa where traditionally professional services marketing has been highly dependent on ‘in person’ business development, the power of technology means that increasingly online marketing and social media networking simply cannot be ignored.
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