Africa focussed marketing & business development

Delivering the gold standard

About LGC

Delivering the gold standard in Africa marketing and business development 

About LGCAbout LGC
Lareine Gold Consulting is a specialist  Africa focussed consultancy committed to advising and supporting independent professional services firms particularly law firms and internal legal teams within corporations and governments.

We work with clients interested in accessing and leveraging the wealth of marketing and business development techniques and processes that have made high growth global professional service firms successful in winning invaluable work and retaining profitable client relationships.

With a primary focus on firms in the legal, accountancy, IT, real estate and financial services sector, we work with clients to develop sustainable marketing and business development frameworks whilst increasing revenue streams and cultivating profitable client relationships.

Our passion is service excellence and our organisation’s mandate is to equip independent African professional service firms with vital marketing and business development tools and best practice.

The objective is to ensure our clients retain their business identity and independence whilst being able to successfully advance locally and on the international stage.

Silverbird TV News Reel - Cynthia Lareine speaking about legal practice in Africa

Delivering the gold standard

LGC provides dedicated support to African professional service firms particularly those within legal sector. Increasingly we work with internal legal teams within corporations and governments across Africa. Watch Cynthia Lareine's recent interview discussing some of the key issues facing in house counsel.

What we do

Business Development Consulting

We work with clients on a wide variety of BD projects including Strategy Development, Key Account Management, Strategic Proposals and Online Image Management.

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Market Access Advisory

We work with international organisations interested in accessing Africa markets to gain necessary insight into potential markets and new business channels.

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BD & Marketing Hot topics

We are able to present on a wide variety of BD and marketing hot topic areas. These can be delivered as team training, audit projects and/or one to one coaching programs.

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LGC Africa 2021 Research & Comms Internship

LGC Africa is seeking interns for 2021. Successful candidates must have a passion for Africa, be familiar with social media marketing and have a genuine interest in professional services business development.

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LGC Blogs

  •  08/02/2021 12:20

In need of some fresh inspiration for propelling your legal practice forward? Here are some important marketing insights to help you achieve growth in 2021.

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  •  31/03/2020 13:30

With working remotely our new reality (at least for the moment), the truth is that most of us have a little more time to reflect on things that we often are not minded to. Although we all continue to be incredibly busy adjusting to the new normal of home working, home schooling and social distancing, the lack of a daily commute definitely means there’s at least an hour (or two) in each person’s day to do invest in planning ahead. LGC provides some recommendations on Marketing and BD (MBD) Housekeeping tasks and tactics which will enable African Law Firms to be better positioned for all that lies ahead once the current global pandemic has passed.

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  •  11/03/2020 10:17

The popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?

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  •  05/03/2020 10:28

A key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.

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  •  21/09/2017 23:40

According to the statistics, more than 60% of prospects who look for businesses online are more likely to use those who have an interactive and informative social media presence. Even in Africa where traditionally professional services marketing has been highly dependent on ‘in person’ business development, the power of technology means that increasingly online marketing and social media networking simply cannot be ignored.

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  •  25/08/2017 10:45

Independent African professional services firms (PSFs) need but often lack a clear marketing strategy for their business. Consequently most partnership driven organisations are unable to say “no” to anything that a particular partner wants and very often fail to make necessary choices about which markets and services to pursue. The result? Firms with sub optimal marketing activity and even less adequate marketing resource to achieve their objectives.

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  •  22/08/2017 11:00

According to a recent study by Citibank, by 2025, Africa will account for 12% of global legal spend. This represents more than double the amount of global legal spend just 5 years ago. In essence Africa presents a huge opportunity both for African law firms and for international law firms. Traditionally, the lion’s share of legal advice in connection with Africa-related matters has been performed in major capital cities such as London, Paris, Dubai, New York and Washington DC. However, increasingly law firms across African jurisdictions are securing engagements and accessing the legal spend of international clients. Consequently, as the legal market for Africa firms grows so too does competition for legal work given to both African and international law firms. In this challenging environment, how can African law firms protect their brand and relational capital with local and international clients?

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  •  20/08/2017 09:00

Love them or loathe them, legal directories are a necessary part of the business development calendar for law firms. Whether your firm is intimately familiar with directories or grappling to understand the essential elements involved in gaining entry into sought-after rankings like Chambers, Lareine Gold Consulting (LGC) is experienced in helping law firms prepare successful directory submissions and develop a rankings strategy that takes the guesswork out of dealing with directories. Below we review a brief history of legal directories, discuss whether they are still worth the trouble and provide some best practice hints and tips.

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LGC Pulse Library

All LGC Pulse sessions are now available on LGC TV. Subscribe at LGC Pulse is a series of hot seat interviews with marketing experts & key influencers shaping the development of Africa legal services marketing. The sessions are relevant for any Africa based or Africa focussed lawyer or marketer wanting to learn how to promote, position or pivot their legal business.

Complete this form to register for LGC Pulse

LGC Pulse Library 

Title Organisation DateHighlight Video ClipWatch the full Interview 
Interview with Ijeoma Hunter
Head of Business Development, Africa
Dentons June 2020

Interview with Justina Omotayo
BD Manager, International Relations, Africa, Middle East, Russia & CIS
Slaughter and MayJune 2020

Interview with Alison Diarra (Africa Network Manager) & Abena Poku (Senior BD & Marketing Manager)Hogan Lovells July 2020

Interview with Christine Kamunchuluh (Senior Manager, International Development)
DLA Piper LLPJuly 2020

Interview with Jorge Tavares d' Almeida (International BD Manager, Africa)CMS Legal ServicesSeptember 2020

Interview with Bukky Fatusin - Senior BD Manager, Africa Markets
OrrickOctober 2020

Interview with Pheona Wall, President of Uganda Law Society & Ayuli Jemide, Chairman of Nigerian Bar Association - Section on Business Law  
November 2020

Interview with Elikem Nutifafa Kuenyehia, Former Chair - ENSafrica Ghana

ENSafrica, Oxford & BeaumontDecember 2020Part one:
Part two:

Meet the Team

Cynthia Lareine

Founder/Lead Strategist

Opeyemi Fajulugbe

Consultant - UX/UI Design

Kusumi Said

Consultant - Sales & Marketing

Chip Emely

Consultant - Technology

Doris Michael

Consultant - Research & Strategy

Dora Lawes

Events Manager

Mutiat Afolabi

Research & Communications Assistant

LGC Partnerships

LGC Momentum

Delivering the gold standard in Africa marketing and business development

LGC Momentum
LGC Momentum – interim marketing support for your short term needs

Would you like to extend your marketing capacity without taking on additional resource or increasing you staffing costs? Do you sometimes require an extra pair of hands to pitch in on marketing business development activity? Perhaps you have no dedicated marketing/BD function but require short term support. Or maybe you need someone experienced to run or kickstart a new or significant marketing and business development project for your organisation? If this describes your current situation, then the LGC Momentum programme might be the solution you require.

What is LGC Momentum?
Momentum is LGC's solution for law firms that are in need of temporary marketing & BD assistance or are about to undertake a significant strategic marketing projects. The idea is to support your interim marketing needs without the huge investment required in hiring, training senior marketing staff. Our approach and the amount of support provided is tailored to the specific needs of each client but with 3 key ingredients the heart of what we offer. We refer to these ingredients as the LGC Triple A:

  • Access: immediate access to dedicated marketing & BD experts without the expense of recruiting permanent staff;
  • Augment: enhance your internal marketing capacity. LGC provide extra hands on deck for the duration of the engagement;
  • Accelerate: expedite marketing activity through tried & tested tools. LGC equips your marketing staff & lawyers with resources that can be used for the future.
Examples of where LGC Momentum might be useful:

  • Support on a strategic bid or proposal
  • Preparing for a beauty parade or client presentation
  • Developing a social media campaign
  • Launching a thought leadership programme
  • Embedding a CRM programme
  • Delivering training and/or coaching to associates
  • On-boarding new marketing staff
  • Reviewing your marketing collateral
  • Refreshing your website and digital assets
What are the advantages of LGC Momentum?

  • Fixed & affordable cost
  • Access to internationally trained marketing & BD experts
  • Fill a short term gap
  • Dedicated marketing expertise 
  • Increase efficiency and generate internal momentum 
  • Tailored advice and expert attention
  • Remote support
  • Unlock international best practice
  • Tap into fresh, creative ideas and new ways of thinking
To explore whether the Momentum programme might be the right solution for your law firm, contact

LGC Training Videos

Contact us

Delivering the gold standard

  • Like what you read? Subscribe to our blog and receive our latest posts by email. Facing BD challenges? Contact us to discuss your marketing and business development needs.

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Our Founder

Delivering the gold standard in Africa marketing and business development

Our Founder
Cynthia Lareine

With over 20 years working experience as both a legal practitioner (UK qualified solicitor) and business development professional within global law firms, Cynthia Lareine has an internationally established reputation as an experienced and dedicated business developer and relationship manager who is 'proactive, pragmatic and passionate' about marketing and business development.

Cynthia has an established track record in converting strategies into measurable business and revenue objectives through marketing and business development. Having lived and worked in Africa, Cynthia understands the cultural nuances of operating within an African context and has extensive experience of partnering with and advising African companies in multiple sectors. Cynthia has global and practical insight into key account management, client relationship development, strategy and planning, network and partnership building, pitch and proposal management and brand profiling in the professional services sector across Africa, Middle East, North America, Europe and Asia Pacific.

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