LGC provides dedicated support to African professional service firms particularly those within legal sector. Increasingly we work with internal legal teams within corporations and governments across Africa. Watch Cynthia Lareine's recent interview discussing some of the key issues facing in house counsel.
We work with clients on a wide variety of BD projects including Strategy Development, Key Account Management, Strategic Proposals and Online Image Management.
Learn MoreWe work with international organisations interested in accessing Africa markets to gain necessary insight into potential markets and new business channels.
Learn MoreWe are able to present on a wide variety of BD and marketing hot topic areas. These can be delivered as team training, audit projects and/or one to one coaching programs.
Learn MoreLGC Africa is seeking interns for 2021. Successful candidates must have a passion for Africa, be familiar with social media marketing and have a genuine interest in professional services business development.
Learn MoreIn need of some fresh inspiration for propelling your legal practice forward? Here are some important marketing insights to help you achieve growth in 2021.
Read MoreWith working remotely our new reality (at least for the moment), the truth is that most of us have a little more time to reflect on things that we often are not minded to. Although we all continue to be incredibly busy adjusting to the new normal of home working, home schooling and social distancing, the lack of a daily commute definitely means there’s at least an hour (or two) in each person’s day to do invest in planning ahead. LGC provides some recommendations on Marketing and BD (MBD) Housekeeping tasks and tactics which will enable African Law Firms to be better positioned for all that lies ahead once the current global pandemic has passed.
Read MoreThe popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?
Read MoreA key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.
Read MoreAccording to the statistics, more than 60% of prospects who look for businesses online are more likely to use those who have an interactive and informative social media presence. Even in Africa where traditionally professional services marketing has been highly dependent on ‘in person’ business development, the power of technology means that increasingly online marketing and social media networking simply cannot be ignored.
Read MoreIndependent African professional services firms (PSFs) need but often lack a clear marketing strategy for their business. Consequently most partnership driven organisations are unable to say “no” to anything that a particular partner wants and very often fail to make necessary choices about which markets and services to pursue. The result? Firms with sub optimal marketing activity and even less adequate marketing resource to achieve their objectives.
Read MoreAccording to a recent study by Citibank, by 2025, Africa will account for 12% of global legal spend. This represents more than double the amount of global legal spend just 5 years ago. In essence Africa presents a huge opportunity both for African law firms and for international law firms. Traditionally, the lion’s share of legal advice in connection with Africa-related matters has been performed in major capital cities such as London, Paris, Dubai, New York and Washington DC. However, increasingly law firms across African jurisdictions are securing engagements and accessing the legal spend of international clients. Consequently, as the legal market for Africa firms grows so too does competition for legal work given to both African and international law firms. In this challenging environment, how can African law firms protect their brand and relational capital with local and international clients?
Read MoreLove them or loathe them, legal directories are a necessary part of the business development calendar for law firms. Whether your firm is intimately familiar with directories or grappling to understand the essential elements involved in gaining entry into sought-after rankings like Chambers, Lareine Gold Consulting (LGC) is experienced in helping law firms prepare successful directory submissions and develop a rankings strategy that takes the guesswork out of dealing with directories. Below we review a brief history of legal directories, discuss whether they are still worth the trouble and provide some best practice hints and tips.
Read MoreTitle | Organisation | Date | Highlight Video Clip | Watch the full Interview |
Interview with Ijeoma Hunter Head of Business Development, Africa | Dentons | June 2020 | https://youtu.be/sIpyyx3Xpec | https://youtu.be/f336ou2HRy8 |
Interview with Justina Omotayo BD Manager, International Relations, Africa, Middle East, Russia & CIS | Slaughter and May | June 2020 | https://youtu.be/mD379z92Eow | https://youtu.be/JE_PNJtn82U |
Interview with Alison Diarra (Africa Network Manager) & Abena Poku (Senior BD & Marketing Manager) | Hogan Lovells | July 2020 | https://youtu.be/05DBsAZ6MgA | https://youtu.be/nfLn1hhCh6Y |
Interview with Christine Kamunchuluh (Senior Manager, International Development) | DLA Piper LLP | July 2020 | https://youtu.be/lUPgLfTqDLo | https://youtu.be/xFXPktklnv8 |
Interview with Jorge Tavares d' Almeida (International BD Manager, Africa) | CMS Legal Services | September 2020 | https://www.youtube.com/watch?v=dEkYTmXqw4g | https://youtu.be/lQGUYY7tlVo |
Interview with Bukky Fatusin - Senior BD Manager, Africa Markets | Orrick | October 2020 | https://youtu.be/kNNvBnl89-U | https://youtu.be/KnUD-ofOMIw |
Interview with Pheona Wall, President of Uganda Law Society & Ayuli Jemide, Chairman of Nigerian Bar Association - Section on Business Law | ULS & NBA-SBL | November 2020 | https://youtu.be/lZYqDEX5ScM | https://youtu.be/U9QGcF4BOmE |
ENSafrica, Oxford & Beaumont | December 2020 | Part one: https://youtu.be/vLAOlDbj6Gg Part two: https://youtu.be/e4GLHSQ3R7Y | https://youtu.be/qGl-6q5dDLc |
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Events Manager
Research & Communications Assistant