Africa focussed marketing & business development

Delivering the gold standard

About LGC

Lareine Gold Consulting is a specialist  Africa focussed consultancy committed to advising and supporting independent professional services firms particularly law firms and internal legal teams within corporations and governments.

We work with clients interested in accessing and leveraging the wealth of marketing and business development techniques and processes that have made high growth global professional service firms successful in winning invaluable work and retaining profitable client relationships.

With a primary focus on firms in the legal, accountancy, IT, real estate and financial services sector, we work with clients to develop sustainable marketing and business development frameworks whilst increasing revenue streams and cultivating profitable client relationships.

Our passion is service excellence and our organisation’s mandate is to equip independent African professional service firms with vital marketing and business development tools and best practice.

The objective is to ensure our clients retain their business identity and independence whilst being able to successfully advance locally and on the international stage.

Delivering the gold standard

LGC provides dedicated support to African professional service firms particularly those within legal sector. Increasingly we work with internal legal teams within corporations and governments across Africa. Watch Cynthia Lareine's recent interview discussing some of the key issues facing in house counsel.


Business Development Consulting

We work with clients on a wide variety of BD projects including Strategy Development, Key Account Management, Strategic Proposals and Online Image Management.

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Market Access Advisory

We work with international organisations interested in accessing Africa markets to gain necessary insight into potential markets and new business channels.

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BD & Marketing Hot topics

We are able to present on a wide variety of BD and marketing hot topic areas. These can be delivered as team training, audit projects and/or one to one coaching programs.

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Our Team

Our Team
The team is led by Cynthia Lareine and is made up of freelance consultants.

Depending on our client requirements, we are able to draw on an extensive network of experienced consultants involved across the business development spectrum including design and brand experts, pricing consultants, online and digital experts, relationship managers, practice & procurement managers and bid advisors.

Cynthia Lareine

With over 20 years working experience as both a legal practitioner (UK qualified solicitor) and business development professional within global law firms, Cynthia Lareine has an internationally established reputation as an experienced and dedicated business developer and relationship manager who is 'proactive, pragmatic and passionate' about marketing and business development.

Cynthia has an established track record in converting strategies into measurable business and revenue objectives through marketing and business development. Having lived and worked in Africa, Cynthia understands the cultural nuances of operating within an African context and has extensive experience of partnering with and advising African companies in multiple sectors. Cynthia has global and practical insight into key account management, client relationship development, strategy and planning, network and partnership building, pitch and proposal management and brand profiling in the professional services sector across Africa, Middle East, North America, Europe and Asia Pacific.

LGC Blog

  • 11/03/2020 10:17

The popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?

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  • 05/03/2020 10:28

A key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.

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  • 21/09/2017 23:40

According to the statistics, more than 60% of prospects who look for businesses online are more likely to use those who have an interactive and informative social media presence. Even in Africa where traditionally professional services marketing has been highly dependent on ‘in person’ business development, the power of technology means that increasingly online marketing and social media networking simply cannot be ignored.

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  • 25/08/2017 10:45

Independent African professional services firms (PSFs) need but often lack a clear marketing strategy for their business. Consequently most partnership driven organisations are unable to say “no” to anything that a particular partner wants and very often fail to make necessary choices about which markets and services to pursue. The result? Firms with sub optimal marketing activity and even less adequate marketing resource to achieve their objectives.

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  • 22/08/2017 11:00

According to a recent study by Citibank, by 2025, Africa will account for 12% of global legal spend. This represents more than double the amount of global legal spend just 5 years ago. In essence Africa presents a huge opportunity both for African law firms and for international law firms. Traditionally, the lion’s share of legal advice in connection with Africa-related matters has been performed in major capital cities such as London, Paris, Dubai, New York and Washington DC. However, increasingly law firms across African jurisdictions are securing engagements and accessing the legal spend of international clients. Consequently, as the legal market for Africa firms grows so too does competition for legal work given to both African and international law firms. In this challenging environment, how can African law firms protect their brand and relational capital with local and international clients?

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  • 20/08/2017 09:00

Love them or loathe them, legal directories are a necessary part of the business development calendar for law firms. Whether your firm is intimately familiar with directories or grappling to understand the essential elements involved in gaining entry into sought-after rankings like Chambers, Lareine Gold Consulting (LGC) is experienced in helping law firms prepare successful directory submissions and develop a rankings strategy that takes the guesswork out of dealing with directories. Below we review a brief history of legal directories, discuss whether they are still worth the trouble and provide some best practice hints and tips.

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Delivering the gold standard

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