African Law Firm Pricing Survey
We invite you to take a few minutes & complete this short 15 question survey on pricing approaches in African law firms. We are interested in learning more about current pricing practices & key challenges being faced by African law firms. Your responses to this important survey will help improve pricing outcomes for African lawyers. If you’re in anyway engaged in pricing legal matters within an African law firm we want to hear from you!
About LGC
Delivering the gold standard in Africa marketing and business development https://linktr.ee/LGCAfrica
We work with clients interested in accessing and leveraging the wealth of marketing and business development techniques and processes that have made high growth global professional service firms successful in winning invaluable work and retaining profitable client relationships.
With a primary focus on firms in the legal, accountancy, IT, real estate and financial services sector, we work with clients to develop sustainable marketing and business development frameworks whilst increasing revenue streams and cultivating profitable client relationships.
Our passion is service excellence and our organisation’s mandate is to equip independent African professional service firms with vital marketing and business development tools and best practice.
The objective is to ensure our clients retain their business identity and independence whilst being able to successfully advance locally and on the international stage.
Silverbird TV News Reel - Cynthia Lareine speaking about legal practice in Africa
https://www.youtube.com/watch?v=1BUjxbta3-Q#action=share
Delivering the gold standard
LGC provides dedicated support to African professional service firms particularly those within legal sector. Increasingly we work with internal legal teams within corporations and governments across Africa. Watch Cynthia Lareine's recent interview discussing some of the key issues facing in house counsel.
What we do
Business Development Consulting
We work with clients on a wide variety of BD projects including Strategy Development, Key Account Management, Strategic Proposals and Online Image Management.
Read MoreMarket Access Advisory
We work with international organisations interested in accessing Africa markets to gain necessary insight into potential markets and new business channels.
Read MoreBD & Marketing Hot topics
We are able to present on a wide variety of BD and marketing hot topic areas. These can be delivered as team training, audit projects and/or one to one coaching programs.
Read MoreLGC Africa 2021 Research & Comms Internship
LGC Africa is seeking interns for 2021. Successful candidates must have a passion for Africa, be familiar with social media marketing and have a genuine interest in professional services business development.
Read MoreWhat Our Clients are saying
Testimonials
It was clear from our initial interaction with Cynthia Lareine that she is an expert in her field so selecting LGC Africa was not a difficult decision to make...
Read MoreTestimonials
Cynthia’s recommendation preceded by the enlightening session we had with her and our existing relationship made us decide to work with LGC Africa...
Read MoreLGC Blogs
In need of some fresh inspiration for propelling your legal practice forward? Here are some important marketing insights to help you achieve growth in future.
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With working remotely our new reality (at least for the moment), the truth is that most of us have a little more time to reflect on things that we often are not minded to. Although we all continue to be incredibly busy adjusting to the new normal of home working, home schooling and social distancing, the lack of a daily commute definitely means there’s at least an hour (or two) in each person’s day to do invest in planning ahead. LGC provides some recommendations on Marketing and BD (MBD) Housekeeping tasks and tactics which will enable African Law Firms to be better positioned for all that lies ahead once the current global pandemic has passed.
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The popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?
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A key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.
Read MoreLGC Pulse
LGC Pulse is a series of hot seat interviews with marketing experts & key influencers shaping the development of Africa legal services marketing. The sessions are relevant for any Africa based or Africa focussed lawyer or marketer wanting to learn how to promote, position or pivot their legal business.
LGC Africa Newsletters
Meet the Team
Cynthia Lareine
Founder/Lead Strategist
Opeyemi Fajulugbe
Consultant - UX/UI Design
Kusumi Said
Consultant - Sales & Marketing
Chip Emely
Consultant - Technology
Doris Michael
Consultant - Research & Strategy
Dora Lawes
Events Manager
Mutiat Afolabi
Research & Communications Assistant
LGC Partnerships
LGC Momentum
Delivering the gold standard in Africa marketing and business development
Would you like to extend your marketing capacity without taking on additional resource or increasing you staffing costs? Do you sometimes require an extra pair of hands to pitch in on marketing business development activity? Perhaps you have no dedicated marketing/BD function but require short term support. Or maybe you need someone experienced to run or kickstart a new or significant marketing and business development project for your organisation? If this describes your current situation, then the LGC Momentum programme might be the solution you require.
What is LGC Momentum?
Momentum is LGC's solution for law firms that are in need of temporary marketing & BD assistance or are about to undertake a significant strategic marketing projects. The idea is to support your interim marketing needs without the huge investment required in hiring, training senior marketing staff. Our approach and the amount of support provided is tailored to the specific needs of each client but with 3 key ingredients the heart of what we offer. We refer to these ingredients as the LGC Triple A:
- Access: immediate access to dedicated marketing & BD experts without the expense of recruiting permanent staff;
- Augment: enhance your internal marketing capacity. LGC provide extra hands on deck for the duration of the engagement;
- Accelerate: expedite marketing activity through tried & tested tools. LGC equips your marketing staff & lawyers with resources that can be used for the future.
- Support on a strategic bid or proposal
- Preparing for a beauty parade or client presentation
- Developing a social media campaign
- Launching a thought leadership programme
- Embedding a CRM programme
- Delivering training and/or coaching to associates
- On-boarding new marketing staff
- Reviewing your marketing collateral
- Refreshing your website and digital assets
- Fixed & affordable cost
- Access to internationally trained marketing & BD experts
- Fill a short term gap
- Dedicated marketing expertise
- Increase efficiency and generate internal momentum
- Tailored advice and expert attention
- Remote support
- Unlock international best practice
- Tap into fresh, creative ideas and new ways of thinking
LGC Training Videos
Contact us
Delivering the gold standard
- Like what you read? Subscribe to our blog and receive our latest posts by email. Facing BD challenges? Contact us to discuss your marketing and business development needs.
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Our Founder
Delivering the gold standard in Africa marketing and business development
With over 20 years working experience as both a legal practitioner (UK qualified solicitor) and business development professional within global law firms, Cynthia Lareine has an internationally established reputation as an experienced and dedicated business developer and relationship manager who is 'proactive, pragmatic and passionate' about marketing and business development.
Cynthia has an established track record in converting strategies into measurable business and revenue objectives through marketing and business development. Having lived and worked in Africa, Cynthia understands the cultural nuances of operating within an African context and has extensive experience of partnering with and advising African companies in multiple sectors. Cynthia has global and practical insight into key account management, client relationship development, strategy and planning, network and partnership building, pitch and proposal management and brand profiling in the professional services sector across Africa, Middle East, North America, Europe and Asia Pacific.