We are focussed on assisting international brands to access African markets and in helping to create an international market for African products and services . We advise across a range of sectors including FMCG, Fintech, Renewable energy, Natural resources, Food and Agribusiness, Fashion & Beauty, Education, Healthcare and Real estate.
Why focus on Africa?
- Fast growing population
- Emerging African middle class with more spending power:
- In 2010 African population of 1bn, 355 million middle class
- By 2060 African population will be 2.6bn and 1.1 billion will be middle class
- Rapid urbanisation - by 2025 there will be 84 urban areas in Africa with 1million population.
- Increasingly mobile savvy Africa’s consumers (both forproduct knowledge and mobile payments)