BD & Marketing Hot topics


BD & Marketing Hot topics

Some examples of current hot topic areas include:

Focus Area
Example hot topic

BD Basics
BD 101 - Developing your unique BD style

Bids
LGC 3 Step Guide to Best Practice Bids

Business Planning
Writing and executing marketing and business development plans

Monitoring and measuring business development success

Developing a corporate communications strategy

BD Housekeeping
Understanding the 4Ps of business development

The power of storytelling – best practice internal communications

Tracking BD ROI – effective BD budget management

Facilitating meaningful BD calls and meetings

Campaigns
Running an effective business development campaign

Turning information into insight : developing  thought leadership

Clients
Developing a key account management program

Client feedback and the art of client listening

Client analytics- developing tools for measuring client account profitability

Establishing and sustaining effective client relationships

Developing a client secondment program

Securing client engagement – client feedback, managing events, webinars

Understanding a client’s sales cycle

The A to Z of value added support

Directories
Making the most of the legal directories

Best practice tips for drafting submissions

Advisory support on selecting referees and dealing with interviewers

Managing the directories calendar

PR
Best practice PR – handling and maximising the media

Brand & Creative -  embracing your visual identity

Pricing

Understanding and leveraging alternative fee arrangements

Social Media
Harnessing the power of social media

Making the most of LinkedIn

Enhancing your use of Twitter

Best practice blogging