We invite you to take a few minutes & take this brief, 20-question survey on pricing strategies in African law firms. We are interested in learning more about current pricing practices & key challenges being faced by African law firms. Your responses to this important survey will help improve pricing outcomes for African lawyers. If you’re in any way engaged in pricing legal matters within an African law firm, we want to hear from you!
LGC provides dedicated support to African professional service firms particularly those within legal sector. Increasingly we work with internal legal teams within corporations and governments across Africa. Watch Cynthia Lareine's recent interview discussing some of the key issues facing in house counsel.
We work with clients on a wide variety of BD projects including Strategy Development, Key Account Management, Strategic Proposals and Online Image Management.Read More
We work with international organisations interested in accessing Africa markets to gain necessary insight into potential markets and new business channels.Read More
We are able to present on a wide variety of BD and marketing hot topic areas. These can be delivered as team training, audit projects and/or one to one coaching programs.Read More
In need of some fresh inspiration for propelling your legal practice forward? Here are some important marketing insights to help you achieve growth in future.Read More
With working remotely our new reality (at least for the moment), the truth is that most of us have a little more time to reflect on things that we often are not minded to. Although we all continue to be incredibly busy adjusting to the new normal of home working, home schooling and social distancing, the lack of a daily commute definitely means there’s at least an hour (or two) in each person’s day to do invest in planning ahead. LGC provides some recommendations on Marketing and BD (MBD) Housekeeping tasks and tactics which will enable African Law Firms to be better positioned for all that lies ahead once the current global pandemic has passed.Read More
The popularity of the legal profession in Africa combined with standardised legal practice has led to greater homogeneity amongst lawyers. Faced with this dilemma, the reality of globalisation and the growing presence of international players, how does a law firm business stand out of from the crowd in a market saturated with other great lawyers?Read More
A key retention strategy for a successful African law firm must be partnership clarity i.e. transparency for rising legal stars on what it takes to make partner. That said many firms fail to clearly communicate their expectations or indeed the path to partnership.Read More
According to the statistics, more than 60% of prospects who look for businesses online are more likely to use those who have an interactive and informative social media presence. Even in Africa where traditionally professional services marketing has been highly dependent on ‘in person’ business development, the power of technology means that increasingly online marketing and social media networking simply cannot be ignored.Read More
Consultant - UX/UI Design
Consultant - Sales & Marketing
Consultant - Technology
Consultant - Research & Strategy
Research & Communications Assistant